The world of online marketing and advertising is evolving on daily basis. The goal of this article is to help you avoid companies which are providing bad SEO techniques. There is always a company out there that is willing to take your money and not give you the ROI you are paying for.<br /><br />Here are the things you should avoid:<br /><br />No company can ever guarantee page ranking. The search engines are in charge of what is shown, and where it is ranked. All we can do as SEO's is increase the likelihood that the pages are seen as relevant for your terms.<br /><br />A company that tells you your rankings will fall if you stop paying and using their service. If this is true, they are most likely buying links to your site or using other techniques that are looked down upon by search engines and will eventually get you penalized. If you are residing in Los Angeles then you must look for la SEO Company from online sources.<br /> <br />Here are the things to look for:<br /><br />A company that is willing to help increase the amount of traffic and conversions on your website while reducing your actual cost per lead. There are many ways to successfully market your business online, and not all of them include being #1 on search engines.<br /><br />Majority of companies ask for a retainer to keep you on top of your competition if you are in a competitive market.